Master Cycle - 2nd year

The fundamentals

Their aim is to train in decision-making and strategic thinking:

Marketing Strategy
Company strategy
Growth strategy
Internationalisation strategy
Company governance
Law for companies in difficulty
Organisation and management

The consultancy mission

Mission for applying the fundamentals of strategy, it places the students in the position of junior consultants. As a team, and based on the problems submitted by company directors, they compare their diagnoses and recommendations with those required by the companies requesting them.

Optional courses

Marketing

Commercial negotiation
Sales Management
Industrial Marketing
Segmentation of industrial markets
Industrial distribution
Operational Marketing
Trade marketing
Marketing of services
Communication marketing via internet
Innovations Marketing
Marketing for tourism

FINANCE/MANAGEMENT CONTROL

IFRS Norms
In-depth management control
International Financial Strategy
Heritage management

INTERNATIONAL

Asian market
Arabian muslim markets
The company in the single European market
Emerging markets
English-speaking market
European Business Law

MANAGEMENT

Managing changes
Managing an uncertain future
Management through quality
Managing a company network
Management of public actions

STRATEGY

Economics and society
Tourist economy
Knowledge management
Company delivery
Innovations Management

PROJECT MANAGEMENT

Project Management
Project planning and monitoring
Managing a project team
Advertising project
Management of complex projects

INFORMATION SYSTEMS

Decisional computing
Data base
Infography
Law and internet

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