IFC, option Responsable du développement commercial et marketing
You already have a basis of A levels + 2 in commercial or technical studies
You are interested in management in the commercial and marketing sectors
The ESC Chambery Savoy Group proposes a 3rd year of work study
L’IFC institute of commercial training
This year of training prepares you for the position of Commercial an Marketing Manager and enables you to register for the Passerelle 2nd entrance examinations in order to study in ESC Chambery or Grenoble School of Management.
IFC was created in partnership by the Chambers of Commerce and Industry, of Chambéry, of Grenoble , Valence, Annecy et North Isère.
Teaching units for this training will later be set up in each of theses towns.
OBJECTIVES
- Enables people with an A level + 2 qualification to increase their knowledge in order to evolve towards managerial positions.
- Enables students with technical profiles to obtain dual skills at an A levels + 3 level.
STATUS
- Professionnalisation contract
- Companies give bonuses to students or finance their training
- Individuals who their own financing
ADMISSION
- To be able to apply for admission, it is necessary to have a validated A levels + 2 qualification.
- Importantes dates :
- Prior to start of school year : mid-September
- Beginning of courses : mid-October
- Conditions of admission : registration dossier, 2 interviews for evaluating motivation.
ORGANISATION OF STUDIES
- I year’s studies, from September to July
- 15 weeks of lessons in the year of studies
- Average work study ryhthm :
- 3 weeks in a company
- 1 week of studies
- Teacher and professionals teach theory, supervise in tutorial classes and work on case studies,
- Number of places : About 25 per school year
CONTENTS OF TEACHING PROGRAMME
GENERAL TEACHING
- Office automation
- Development and personal communication
- Team management
- Business Law
- Human Resources Management
- Business English
- Financial analyses
- Budgetary management
COMMERCIAL SECTION
- Sales techniques and commercial simulations
- Commercial negotiations
- CRM - Customer Relationship Management
- Commercial Management
- Commercial Organisation
- Teleprospecting
MARKETING SECTOR
- Strategic Marketing
- Operational Marketing
- Communication Plans
- Knowledge Management…
- Direct Marketing
- Marketing on line
- Purchase Marketing
- International Development
EVALUATIONS
- 25 % Continuous assessment
- 25 % Company tasks
- 25 % Oral negotiating
- 25 % Projet Marketing
CONDITIONS FOR PASSING EXAMINATIONS
- Obtaining at least 8 / 20 per module
- Obtaining a general average at least equal to 12 / 20
Contact :
Service Promotion & Concours
Tel. : 04 79 25 38 57




